課程名稱 |
行銷管理 Marketing Management |
開課學期 |
103-2 |
授課對象 |
管理學院 工商管理系企業管理組英文專班 |
授課教師 |
黃俊堯 |
課號 |
BA3001 |
課程識別碼 |
701E30200 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
必帶 |
上課時間 |
星期一2,3,4(9:10~12:10) |
上課地點 |
管二201 |
備註 |
本課程以英語授課。 限本系所學生(含輔系、雙修生) 且 限學士班二年級以上 總人數上限:30人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1032BA3001_ |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Marketing is a business function and a management process that creates, communicates, and delivers values. The course is designed to help undergraduate students majored in business administration appreciate the role of marketing in the modern society, understand major conceptual frameworks of marketing management, and familiarize themselves with analytical tools that managers use upon addressing marketing problems.
The course consists of lecture, case discussion, and simulation sessions. Lecture sessions are designed to introduce a series of important concepts in marketing management, case sessions provide course participants opportunities to explore how such concepts can be applied in business scenarios, whereas simulations sessions let participants taste the flavor of the real-world competitions.
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課程目標 |
At the end of the semester, participants are expected to be familiar with the “language” of marketing (i.e., terms, concepts, and frameworks) that marketers use and be able to address marketing issues relating to customers, competitions, and/or markets. |
課程要求 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
待補 |
參考書目 |
待補 |
評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
第2週 |
3/02 |
Introduction |
第3週 |
3/09 |
Customer Behavior |
第4週 |
3/16 |
Marketing Environment |
第5週 |
3/23 |
Marketing Information System |
第6週 |
3/30 |
Marketing Strategy |
第8週 |
4/13 |
Project Presentation (I) |
第9週 |
4/20 |
Product Management |
第10週 |
4/27 |
Branding |
第11週 |
5/04 |
Pricing |
第12週 |
5/11 |
Channel Management |
第13週 |
5/18 |
Marketing Communications |
第14週 |
5/25 |
Digital Marketing |
第15週 |
6/01 |
Digital Marketing
(Growth Hacking: http://goo.gl/fnsqj2)
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第16週 |
6/08 |
Simulation |
第17週 |
6/15 |
Final Project Presentation |
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